get spring break
ready with us

get a free ooooh aftersun delight with any purchase! no code required.

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tanning
everyday humans...
temporarily

we want you to b.tan your own way, without getting in the way - put us on your bod and just get on with being you

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more ways to
b.fresh

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take your glow
to the next level

up your tanning game with glow your own way, next level. available now at ulta.

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from dark to darkest possible

choosing your new tan BFF is as simple as choosing how dark you want to go.
dark, darker, darkest… and beyond!

fake it till you make it

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love at first tan

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tanned AF®

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too tan to give a damn

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i want the darkest tan possible

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cruelty free

cruelty free

100% vegan

100% vegan

no<br> nasties

no
nasties

sustainably sourced

sustainably sourced

glow your own way next level self tan gel

glow your own way next level

  • next level, insanely dark tan results

  • hyaluronic acid + vitamin c

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glow your own way self tan gel

glow your own way

  • glowier, darker tan results

  • hyaluronic acid + vitamin c

learn more

we’re bringing skincare to your bod. b.fresh with bodycare products jam packed with the best skin lovin’ ingredients + natural scents your hot bod has ever experienced

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it’s time to get fressssh AF

gimme some lip
gimme some lip
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let's bounce... firming body serum
let's bounce... firming body serum
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it takes two to mango
it takes two to mango
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your scalp savior
your scalp savior
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pineappley ever after
pineappley ever after
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bronzed and boujee
new
bronzed and boujee
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bronze in a bottle
new
bronze in a bottle
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bronzed like a boss
new
bronzed like a boss
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bronzed not baked
bronzed not baked
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hello sunshine
hello sunshine
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beach please... SPF7 tanning oil
beach please... SPF7 tanning oil
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tropic like it's hot... SPF15 tanning oil
tropic like it's hot... SPF15 tanning oil
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tanned AF... intensifier tanning oil
tanned AF... intensifier tanning oil
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ooooh after sun delight... after sun lotion
ooooh after sun delight... after sun lotion
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say aloe to my little friend... after sun gel
say aloe to my little friend... after sun gel
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perfect

i've tried quite a few self tanners and this is BY FAR the best one. i'll always continue to purchase this product. no streaks- just a nice, dark AF tan like i wanted :). i highly recommend!

Jordan
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oh my wow

i can’t say enough good things about this tanner. it dries so quickly. no streaks, perfect bronze color, and it’s not sticky! best tanner i’ve used so far! i will definitely purchase again!

Megan
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best ever!!!!

I absolutely love it… love the smell!!! all my friends loved it too!!!!

Terri
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more ways to b.tan

we may tell you to b.tan, but we’re not gonna tell you how to b.tan…

glow your own way

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gimme the glow down

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tanned af

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tanned AF bronzing glow drops

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plump up the bronze

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100% vegan
no added nasties

we love your bod & we love the planet. so you’ll find no nasties here, just a whole lotta skin lovin’ naturally derived ingredients that are vegan friendly, cruelty free & lovingly bottled up in recyclable materials.

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we’re all about making your beauty choices fun, not boring. simple, not rocket science. clean, not full of nasties. effective, not pointless. we want you to b.tan your own way, without getting in the way - put us on your bod and just get on with being you.

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