tanning
everyday humans...
temporarily

we want you to b.tan your own way, without getting in the way - put us on your bod and just get on with being you

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say hello to
b.fresh now at
Walmart

our skin lovin' body serums are all formulated with hyaluronic acid & added targeted ingredients to hydrate, illuminate, firm + exfoliate for fresh skin all over.

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the tans that
went viral

shop the latest b.tan TikTok sensations exclusively at Ulta! get 'em quick before they sell out... again.

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from dark to darkest possible

choosing your new tan BFF is as simple as choosing how dark you want to go.
dark, darker, darkest… and beyond!

fake it till you make it

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love at first tan

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tanned AF®

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too tan to give a damn

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i want the darkest tan possible

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cruelty free

cruelty free

100% vegan

100% vegan

no<br> nasties

no
nasties

sustainably sourced

sustainably sourced

new

let's get some sun

all new tanning oils for getting yo’ tan on under the sun juiced up with skin lovin’ ingredients + a touch of SPF

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glow up your
skincare routine

gradual tan drops infused with mega-hydrating hyaluronic acid and vitamin e to get you all glowy + hydrated AF.

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we’re bringing skincare to your bod. b.fresh with bodycare products jam packed with the best skin lovin’ ingredients + natural scents your hot bod has ever experienced

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it’s time to get fressssh AF

fressssh AF! deodorant
fressssh AF! deodorant
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let's bounce... firming body serum
let's bounce... firming body serum
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you're one in a melon body wash
you're one in a melon body wash
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positive vibes only deodorant
positive vibes only deodorant
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lit from within... illuminating body serum
lit from within... illuminating body serum
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spf is your bff sunscreen lotion
new
spf is your bff sunscreen lotion
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sun safe AF sunscreen lotion
sun safe AF sunscreen lotion
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sun safe AF sunscreen spray
sun safe AF sunscreen spray
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sun safe face sunscreen lotion
sun safe face sunscreen lotion
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beach please... SPF7 tanning oil
beach please... SPF7 tanning oil
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tropic like it's hot... SPF15 tanning oil
tropic like it's hot... SPF15 tanning oil
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tanned AF... intensifier tanning oil
tanned AF... intensifier tanning oil
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ooooh after sun delight... after sun lotion
ooooh after sun delight... after sun lotion
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say aloe to my little friend... after sun gel
say aloe to my little friend... after sun gel
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so yummy

The perfect color with cool undertones. Best smelling self tanner I have ever used!

Ashley M
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perfect glowing tan

LOVE this foam! It applies easily with a tanning mitt and I get so many compliments and people ask what I use for my gorgeous tan! Highly recommend!

Shannon C
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absolutely love!!!

This is the perfect whip for a perfect tan! I love the gradual build up this product offers. It glides over your skin effortlessly and leaves a nice, even tan. It provides a glowing beautiful tan that doesn't turn you orange. I love how my skin looks with this product!

Daisy B
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more ways to b.tan

we may tell you to b.tan, but we’re not gonna tell you how to b.tan…

it's love. a daily moisturiser that makes me glow...

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you glow girl

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b.tan forever + ever

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just act natural

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disco candy tan

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100% vegan
no added nasties

we love your bod & we love the planet. so you’ll find no nasties here, just a whole lotta skin lovin’ naturally derived ingredients that are vegan friendly, cruelty free & lovingly bottled up in recyclable materials.

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we’re all about making your beauty choices fun, not boring. simple, not rocket science. clean, not full of nasties. effective, not pointless. we want you to b.tan your own way, without getting in the way - put us on your bod and just get on with being you.

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