cruelty free
100% vegan
no
nasties
sustainably sourced
you had me at
"you're so tanned"
no, it’s not going to turn you purple. it’s a violet based tan that knocks out orange tones. perfect for first-time tanners and those who want no orange in their tan game.
learn more
glow up your
skincare routine
i’m here to bring out your inner sparkle so you can shine on inside and out. after all, glowing skin is always in.
learn more
we’re bringing skincare to your bod. b.fresh with bodycare products jam packed with the best skin lovin’ ingredients + natural scents your hot bod has ever experienced
learn more
100% the best
i have tried almost every self tanner and this one is the absolute best, no blotchy spots no streaking and not orange! i will be a customer for life
love it!
i never get enough sunlight so I needed this product more than I realized. the application process is nearly effortless and I love that it doesn't leave my skin orange, instead it provides the perfect glow without going overboard.
year round tan
takes away the winter blues with its refreshing coconut smell. it's lightweight so it dries quickly and doesn't rub off on clothing
we love your bod & we love the planet. so you’ll find no nasties here, just a whole lotta skin lovin’ naturally derived ingredients that are vegan friendly, cruelty free & lovingly bottled up in recyclable materials.
learn more
we’re all about making your beauty choices fun, not boring. simple, not rocket science. clean, not full of nasties. effective, not pointless. we want you to b.tan your own way, without getting in the way - put us on your bod and just get on with being you.
learn more
USA
Australia & NZ
United Kingdom
France & Belgium
Germany & Austria
Netherlands
Sweden
Poland
Europe
Ireland